Roddy Ricch

Roddy Ricch

Rapper Roddy Ricch learned early on that the strongest person in the room is usually the quietest. Born in 1998 and raised in Compton, California, Ricch (given name Rodrick Moore) started releasing mixtapes in 2017 and quickly became one of the most salient young voices in rap, developing an understated but no-nonsense style that not only earned him credibility (including nods from vets like Meek Mill and Nipsey Hussle), but popularity—a rarity when most rappers seem to have to choose one or the other, if they get a choice at all. Though he reps Compton (he’d already bought property in the city by the time his 2019 debut, Please Excuse Me for Being Antisocial, came out), Ricch’s style isn’t bound by region, mixing melodic trap with the steely disposition of drill and a laidback stoicism long associated with the West Coast. Alongside artists like North Carolina’s DaBaby and the Bronx’s A Boogie wit da Hoodie, Ricch also represents a younger wave of rappers whose boasts—such as they are—are offset by a sense of humility that feels honest without being dramatic or self-effacing: The gospel-flavored “Down Below,” for example, describes a youth spent sleeping on cold floors, while “War Baby” outlines a violent past with a startling caveat: “That ain’t normal, baby.” In 2020, he took home BET Awards for Album of the Year and Best New Artist, while also winning a Grammy for his feature on the Nipsey Hussle track “Racks in the Middle.”

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Roddy Ricch